Swoon designs and produces small batches of ethically-made bikinis. The brand is built on strong values, so as a shopper you can feel good about every single part of the process. You can feel good in Swoon Swimwear knowing that the bikinis are not made by children or sweatshops, and every party involved in making Swoon Swimwear is paid a fair wage for their great work. I am proud to know that everyone who wears a Swoon Swimsuit can feel as great about it as I do.
Be the Change
The general definition of ethical fashion, is fashion that aims to reduce the negative impact on people, animals, and the planet. Producing an item of clothing involves design, labour, and materials. Ethical fashion is kind to the planet and people every step of the way: from seed to garment.
"If you order from Swoon, you won’t be disappointed! I love my wrap bikini – so comfy AND it’s reversible! I love the versatility of the fun print on one side and classic black on the other. I’m all about buying better, not more – which is why I love Swoon’s dedication to ethical fashion."