Swoon Swimwear: Ethical, Stylish, and Made in the USA

Swoon Swimwear: Ethical, Stylish, and Made in the USA

This post was written by Lydialovespurple.com. A blog aiming to bring sustainability into the lives of its readers.

The search for stylish and sustainable swimsuits ain’t easy… it involves lots of research and a fair bit of disappointment and frustration. But, I’ve handled all the research, disappointment, and frustration for you. I’ve found an awesome sustainable swimsuit brand that I’m proud to share with you- Swoon Swimwear!

Who is Swoon?

Swoon Swimwear is a woman owned, woman designed, and USA made ethical and sustainable swimsuit line. A Swoon swimsuit is both beautiful and practical. Swoon specializes in reversible swimsuits. Which means one swimsuit is actually two! Prints are on trend and also classic. From pretty florals and nautical stripes to python print, there’s a print for everyone. Swoon carries mostly bikinis, but does offer a flattering one piece.

Why is Swoon sustainable?

Swoon is headed by Kristy, designer and owner. She strongly believes in ethics in fashion and works hard to create an ethical brand. She wants to create beautiful bikinis, made in the USA, while also supporting other women owned businesses. Kristy also aims to take her brand to the next sustainable level, planning to bring Repreve® fabric into her product line in 2019. A Swoon swimsuit is made to order just for you! This cuts down on waste, surplus, and deadstock.

Kristy has worked with the Milwaukee Fashion Incubator, a space for local designers to collaborate and learn about fashion design. It's Owned and run by, Gretchen Roberts who along with interns from Mt. Mary University’s Fashion Design program, has helped sew Swoon bikinis. Another women owned biz Kristy has collaborated with is Yarn Junkie. Yarn Junkie focuses on teaching the art of custom made clothing, along with knitting and crocheting. They’ve helped Swoon with fabric cutting.

This commitment to community and local manufacturing is such a plus for sustainability. Working with students and the community to produce made to order swimsuits is really cool! Small scale manufacturing that really values the art of clothing design and production is the way of the future and a nod to the past.

Why you should shop Swoon

The price point is totally reasonable and when you get a reversible suit, you are actually getting two for the price of one! Knowing you are supporting an American small business that’s really cares about ethics in the fashion industry is icing on the cake! The marriage of sustainability, style, and ethics is a beautiful thing, and Swoon is all three. When you are wearing a Swoon swimsuit on the beach, at the pool, or the lake you can not only feel beautiful; but feel good!

Back to blog